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Report Outlines Six Competencies News Organizations Need to Develop to Profit...

EVANSTON, IL - Six special capabilities "could well prove the difference between winners and losers in the next generation market for news and information," according to a new Media Management Center...

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TechScout: Semantics and the Coming Revolution in Internet Advertising

(Annette Moser-Wellman) We each have our own tricks for searching the Internet for the information we need. I've found that if I drop the "s" off of plural words in Google, I get what I'm looking for...

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TechScout: "The Future Is Mobile!"

(Annette Moser-Wellman) Some news organizations have told me that it's nearly impossible to figure out how the mobile market will shake out. How can you monetize the mobile experience? With all the...

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When It Comes to News, One Size Does NOT Fit All

(Stacy Lynch)Our recent research report, "What It Takes to Be a Web Favorite," highlighted the critical importance for Web sites of being "easy to use." So we quickly fielded a follow up study to find...

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TechScout: Virtual Beers for the News Business

(Annette Moser-Wellman)In our recent report, The Six Competencies of the Next Generation News Organization, we mentioned the need for media organizations to think like a marketer. In this shifting, if...

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TechScout: Realizing the Power of Mobile for News

(Annette Moser-Wellman)If there is one safe prediction to make about innovation, it's that it's impossible to predict. Particularly in rapidly changing marketplaces like mobile technology, who can say...

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TechScout: Building a Kingdom for Media Brands with Podcasts

(Annette Moser-Wellman)Finding new ways to spread a media organization's content as far and wide as possible is the name of the game these days. Think of it as building a media brand's kingdom – in a...

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TechScout: Answers on Monetizing Mobile from Tomi Ahonen

(Annette Moser-Wellman) Tomi Ahonen is a best-selling author and media consultant based in Hong Kong. His expertise in third generation (3G) technologies and global wireless trends gives him an...

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TechScout: Using Technology to Enhance Journalism’s Future

(Annette Moser-Wellman)Less investigative reporting? Less high-quality news available? These are frequently heard concerns as news organizations struggle for survival. But what if the disruption in the...

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TechScout: What If News Searched for You?

(Annette Moser-Wellman)Imagine for a moment that you didn't search for news, but news searched for you. The news knew your mood. What you wanted and needed to know showed up on your television, your...

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TechScout: Mobile Ahead - How Your Digital Footprint Will Change the Media...

(Annette Moser-Wellman)From the moment you wake up to when you go to sleep at night, who is your most intimate companion?  Well, I'll give you a hint.  It's not your partner or spouse.  It's not your...

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TechScout: History Lessons - Can the Past Help Us Create a New Business Model...

(Annette Moser-Wellman)Some say history can be thought of as a spiral. As the spiral climbs ever higher, we deal with the same problems, but in a slightly different context. Can that experience be true...

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TechScout: The Mobile Advertising Challenge - How One Company May Portend...

(Annette Moser-Wellman)How DOES Twitter make money? I hear that refrain constantly so I'm sure you wonder about it too. When I interviewed one of the founders a few years ago for the Media Management...

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TechScout: The Next Generation News Organization - A Conversation with Andrew...

(Annette Moser-Wellman)Many believe the disruption in the newspaper business model will lead to innovation. But what will that innovation look like? To be sure, one of the creative concepts to emerge...

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TechScout: A Newspaper Experiment - The Public Press

(Kevin Stark)Michael Stoll believes that newspapers should provide a public service. Stoll moved to San Francisco in 2000 to work as a reporter for the San Francisco Examiner and, after being promoted...

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TechScout: Hyperlocal News - A Perspective from Outside.in

(Annette Moser-Wellman) Let's say you represent a local newspaper in a mid-size town. You've heard about the trends toward hyperlocal news and reporting and are intrigued by the possibility of offering...

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TechScout: Scrambling to Change - Strategies for Innovating in the Media...

(Annette Moser-Wellman)When an industry goes through a radical disruption, everyone knows change has to happen and it's often those companies who change early that survive. I spoke with Professor...

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TechScout: The Future of Media from a Venture Capitalist

(Annette Moser-Wellman)Our mission at TechScout is to provide a window to the things to come in the media marketplace. From interviewing academics about their cutting-edge research to checking in with...

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TechScout: The Future of Our Many Screens - Ideas from the edge of mobile and...

(Annette Moser-Wellman)How long have we lived with the futuristic scene of a homemaker in front of her refrigerator ordering milk on the built-in computer screen? Images abound that have not...

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TechScout: An Uncommon Partnership: How an investigative journalism site...

(Annette Moser-Wellman)In this blog, we've introduced some new models for on-line news. Perhaps one of the most visible advancements has been the plethora of investigative journalism sites growing on...

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